Designing in a fragile economy
August 15th, 2008These days we get ask frequently how we’re doing in this shaking economy. Frankly, we think this is the time for small design firms to prevail. Business are cutting internal jobs. Large consulting firms that sold strategy with no deliverables for a hefty price are hurting. We’ve hear from some of those firms and they want help. They want a lean mean interactive department to carry their clients into their own creative agency wing, rather than watch them walk away and hire someone else to finish the job. Then there’s the agencies that deliver great work but usually lack thorough strategy. This is the time for strong nimble teams where brand strategy is built into the process and out comes innovated deliverables. Businesses new and old know they cannot neglect their website. They know that their site is the digital face of their company and judgements are made based on the quality of that website. So to sum up, firms that understand how brand strategy and digital design work together while providing a competitive price are doing well in this economy. The more internal design and development teams are cut, the more phone calls we expect to receive.